Which term refers to promotional language that uses phrases such as “scientific breakthrough,” “miraculous cure,” and “secret ingredient”?

• A. Buzzwords
• B. Promotional terms
• C. Marketing jargon
• D. Pseudo-science phrases

Answer: (B)

Promotional terms are the words and phrases used to sell or promote a product or idea, especially when they imply credibility or extraordinary results without solid evidence. The examples “scientific breakthrough,” “miraculous cure,” and “secret ingredient” are designed to persuade by sounding impressive and trustworthy, tapping into science-like authority or insider knowledge rather than presenting objective data. That direct labeling fits best because it captures language crafted to promote, not just describe. Buzzwords are similar but broader and not limited to promotion, marketing jargon refers to the vocabulary of marketing in general, and pseudo-science phrases focus specifically on misrepresenting science.